Exclusive of 2016 car brands: Lexus fell out of the top ten public

Automotive News, a market research firm Millward (Millward Brown) this month released the 2016 annual Top 100 global brands list, the automotive industry has six brands on the list, Toyota won the auto brand value champion. Millward also before the industry ranked the top ten brands, 2016 before the automobile industry in the top 10, Tesla first topped the list with Porsche bump mass and Lexus.

List profile

The Ming and the beginning of 2006, the annual release of the world's top 100 list ("Top BrandZ 100 Valuable Most Global Brands"). The company according to each big enterprise's brand annual revenue contribution calculated the financial value of brand; and through surveys of consumers and innovative statistical methods, it is concluded that the brand contribution degree (brand contribution). And the value of the property and brand contribution is multiplied, it is the value of the brand.

2016 the latest list, (IT) science and technology companies are still lead. Google to win $229 billion 200 million, up 32%. A few years ago Apple won the champion show a decline of 8%, $228 billion 500 million in second. Microsoft value increased by 5%, ranking unchanged, still ranked third. In the top ten, and seven respectively for at & T, Facebook, visa, Amazon, Verizon Verizon Telecom, McDonald's and IBM, which Amazon, the largest increase, up to 59%.

The overall performance of the automotive industry, the overall performance of a slight decline, the industry's top ten brands, the total value of $3%, compared with last year's $. In contrast, the total list 100 to enhance the value of 3% than in 2015. And Google, apple, compared to the value of the top ten car brands only a little more than half of the previous two. The car in the top ten, the top six in the overall list after four hundred, then there was a substantial reshuffle.

Motor vehicles in the top 6 ranking and 2015 list is exactly the same. TOYOTA, BMW and Mercedes Benz is still ranked in the top three, which TOYOTA rose 2% to $29 billion 501 million. Fourth to sixth place is still Honda, Ford and nissan. In Millward selection of eleven years list list, Toyota seven times with automobile brand value in the first place, with the revenue capacity is high, consumers trust are related.

This year there are two car brands to enter the top ten automotive categories, respectively, Porsche and tesla. Porsche was one of the top ten brands in the automotive category, but in recent years it has been lost in the top ten. Tesla is not only for the first time on the list, but also the first to enter the car category of the top ten brands of electric vehicles. The results of this year go Gaomibuke Tesla points. Especially in March 31st of this year, Model 3 entry car open, a short period of time to get about 300000 orders, shocked the industry.

By the two brands of Volkswagen and Lexus is edging out. 2015, the public to $in the car brand value ranked eighth in the list, but this year did not enter the top ten, which means that the market value of less than $. Compared with the value of 2016, in 2015, more than half of the crash. In September 2015, the public was exposed to diesel exhaust emissions test fraud, this scandal has brought tremendous economic pressure to the public, as well as the brand image of the damage.

In 2015, Lexus ranked tenth, this year is not the top ten auto login.

The following is the car category ten ranking and ranking in the top 100 list:

First: TOYOTA

List Ranking: twenty-eighth

Brand value: $. Year on year change: 2%

Department: Japanese

Second: BMW

List Ranking: thirty-third

Brand value: $. Year on year change: 2%

Department: German

Third: Mercedes Benz

List Ranking: thirty-ninth

Brand value: $. Year on year change: 4%

Department: German

Fourth: Honda

List Ranking: seventy-fourth

Brand value: $. Year on year change: -1%

Department: Japanese

Fifth: Ford

List Ranking: seventy-fifth

Brand value: $. Year on year change: 0%

Department: Department of beauty

Sixth: Nissan

List Ranking: ninety-second

Brand value: $. Year on year change: 1%

Department: Japanese

Seventh: Audi

No overall standings ranked in the top 100

Brand value: $. Year on year change: 6%

Department: German

Eighth: Land Rover

No overall standings ranked in the top 100

Brand value: $. Year on year change: 5%

Department: Department of English

Ninth: Porsche

No overall standings ranked in the top 100

Brand value: $. Year on year change: /, this year's new entry

Department: German

Tenth: Tesla

No overall standings ranked in the top 100

Brand value: $. Year on year change: /, this year's new entry

Department: Department of beauty